in·flu·ence|\ ˈin-ˌflü-ən(t)s, especially Southern in-ˈflü-\
1: the power or capacity of causing an effect in indirect or intangible ways
As a business owner I hear a lot about so-called influencers when the discussion of marketing pops up. I don't know if this is a trend that is here to stay or will have fizzled out in the next couple years.
But I do know this: that the people these marketing experts are typically referring to (Instagram accounts with thousands of followers) are not having as much of an impact on us as the people who know and love us, those who we know personally; the people who push us, challenge us, encourage us, and inspire us. Below are pictures of some True Influencers!
The people in the pictures above are family, friends, teachers. When I asked Madison (below) who her major positive influence is she told me someone who fits into each of these categories.
This is a project I will continue to work on! It has had a major impact on me personally and I am so thankful for everyone who participated and shared their stories with me.